A short book on applying psychology to business. One of the greatest discoveries of modern times is the impellent energy of thought. That every idea in consciousness is energizing and carries with it an impulse to some kind of muscular activity is a comparatively new but well-settled principle of psychology. That this principle could be made to serve practical ends seems never to have occurred to anyone until within the last few years.
Chapters include: Judicial Mental Operations; Causal Judgments; Classifying Judgments; The Four Prime Laws Of Association; Emotional Energy In Business; And, How To Select Employees.